Human beings are believed to be greatly aware of themselves, yet most of their decisions are governed by a variety of social, political and religious factors. The norms and traditions of a society also play their role in limiting and restricting the decisions and choices of its inhabitants. We may observe some free will at... Continue Reading →
Consumer Behavior – Applications
Consumer Behavior Consumer behavior is the study of how the consumer of a society thinks, makes reasoning, feels and make decisions and selections from the different types of items available. This helps the marketers to improve their techniques and strategies by understanding their perceptions and demands (Blackwell, 2006). The environment plays a very important role... Continue Reading →
People Want Praise & Satisfaction Rather Than Money
There are two things people want more than money, praise, and satisfaction. Human nature is very complex. There are many things that naturally appeal us but we are unaware of the reasons behind it. For example, our love for blood relatives, the urge to eat and need of attention cannot be explained in a logical... Continue Reading →
Multiple Intelligence Theory of Gardner
Howard Gardner has put forth seven different types of intelligence. Latest studies on the cognition have played part in the development of these theories. Every individual has different capacities and there are individual differences according to which one learns and remembers items. One is able to have information about the world by using language, analysis,... Continue Reading →
How the movie ‘Hamari Adhuri Kahani’ shaped stereo types in this generation?
Hamari Adhuri Kahani is 2015 Indian love story supervised by Mohit and yielded by Mahesh Bhatt. Main actors in this movie were Imran Hashmi, Rajkummar Rao and Vidya Ballan. It was reviled in June 2015 but received negative reviews from people. It has shaped stereo types in this generation and has paved the way in... Continue Reading →
Consumer Psychology Analysis ‘Cadbury Perk Ad’
The advertisement which under study is Cadbury Perk Gorilla Ad. The main idea of this advertisement is related to the event in which a proposal comes to a girl’s home, the boy’s family come to see the girl for their boy as in for marriage. But what happens next, they saw a gorilla holding a... Continue Reading →
How The Movie ‘Dilwale Dulhania Le Jayenge’ Shaped The Stereo Types In This Generation?
Dilwale Dulhania Le Jayenge abbreviated as DDLJ is an Indian love movie set down in writing and supervised by Aditya Chopra which was released on 20 October 1995. Main characters in the movie were Shah Rukh Khan and Kajol which were playing the role of 'Raj' and 'Simran.' It has shaped stereo types in this... Continue Reading →
Applications of Behavioral Theories
Theory of Bandura Social Learning Theory Bandura proposed a theory that learning is a process which takes place with the help of cognitions. The social environment and the society plays a major role in the development of an individual. Observations and the instructions from the environment play a major role in behavior learning. Other than... Continue Reading →
Bower’s Network Theory of Psychology
Gordon H. Bower was born in the year 1932 and his main focus was on the study of cognitive psychology. Memory behaviors and their modifications emotion and language comprehension are also the subjects on which he researched with his specialization in cognitive psychology. In the year 2005, National Medal of Science was awarded to him... Continue Reading →